To ensure your listing reaches the right Buyers, Flippa uses a mix of listing quality signals and platform activity. Our review team starts by assessing your summary, industry, and description, followed by various other listing components. Here's how to optimize each area:
Summary
A strong summary is critical for getting noticed.
Buyers often search using keywords or themes. Your summary should reflect those naturally, not by keyword stuffing, but by thoughtfully incorporating relevant terms.
Tip: Aim for a balance between readability and relevance. Think: “What would a Buyer search for?” and use those phrases authentically.
Industry selection
Choose the correct industry and sub-industry when creating your listing. This ensures your listing appears in relevant filtered searches or keyword queries.
For example, if a Buyer filters for “Entertainment” listings or searches for the word “entertainment,” your listing should align with those expectations.
Description
Buyers are more likely to engage with listings that offer complete, rich descriptions. In fact, listings with thorough details are 3.5x more likely to sell.
What to include:
1. The basics
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What does your business do?
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When was it started?
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What industry are you in?
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How does the business generate revenue?
2. Operations
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Where are products made?
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What’s the average unit cost?
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How is fulfillment handled?
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Where are your customers based?
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How are returns managed?
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What’s your customer feedback rating (e.g., Amazon, TrustPilot)?
3. Financial performance
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What marketing channels do you use?
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What are the costs per channel?
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Which channels perform best?
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What’s your return on ad spend (ROAS)?
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How profitable is the business?
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How has it performed over the past year?
4. About you and the team
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How many people are on the team?
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What roles do they play?
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Can one person run the business, or is a team required?
See a great example of a well-written listing here.
You can find some more information on how to write the best listing description here.
Popularity
Flippa’s system considers Buyer engagement, not just total views. A listing with fewer views but high activity (watchers, bids, messages, etc.) will rank higher than one with many views but no interaction.
Example:
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Listing A: 1,000 views, no engagement
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Listing B: 200 views, high engagement
Listing B is considered more popular due to stronger Buyer interest.
Seller responsiveness
Timely replies are key. Buyers expect responses within 24–48 hours. Listings with unanswered questions may be ranked lower and receive less exposure.
Proof of revenue & expenses
Buyers want evidence. Providing clear, verifiable financials will boost your listing’s visibility and credibility.
What to include:
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At least 12 months of revenue and expense history
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A P&L statement (manual upload or connect QuickBooks)
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Visual proof: screenshots, videos, and exports from platforms like:
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QuickBooks
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Google AdMob / AdSense
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Shopify
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Amazon
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PayPal
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Learn more about listing financials here.
Proof of traffic
Traffic matters. Connecting your listing to Google Analytics significantly improves visibility. Listings with GA data get 2.8x more views and 2.4x more watchers.
Pricing
Setting the right price is crucial. Overpricing can reduce views, while fair, competitive pricing attracts attention. Use Flippa’s pricing guide or data-backed tools to stay in range.
Learn more about pricing your listing here.
Listing image
An eye-catching image helps your listing stand out. Upload a clear, relevant screenshot of your product, website, or service.
Recommended size: Minimum 1,340px x 580px
Seller verification & track record
Trust is essential. Buyers are investing in both the business and the Seller.
Improve trust by:
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Verifying your identity and phone number
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Adding a profile picture
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Maintaining a positive track record (good feedback, minimal disputes)
Learn more about Seller verification here.
Listing upgrades
Upgraded listings (Enhanced and above) benefit from greater exposure on Flippa. While upgrades don’t guarantee a sale, they do improve visibility, which often leads to more views and inquiries.
See all packages available for purchase here.
Need help?
If you have any questions about optimizing your listing, contact our support team. We’re happy to help!
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