When buyers search on Flippa, results are sorted by Most Relevant by default. We’ve tweaked our relevancy rules to ensure the listings we show buyers more closely match what they searched for. 

In addition, we now emphasize and reward our best listings so they appear closer to the top of results. We do this by putting a focus on quality listings and trustworthy sellers. 

As a seller, you may be wondering how you can receive more exposure in search results. There are a number of factors we take into consideration when assessing the quality of a business. It is critical that you put these practices in place in order to influence your priority in search results.

Here are the factors we take into consideration when assessing quality.

Title

Having a good title is critical to getting noticed. How closely does your listing’s title match the buyer's search intent? Make sure that your title accurately reflects keywords, topics, and themes that buyers are looking for. 

This does not mean stuffing your title with keywords in an attempt to “game the system”, but rather carefully choosing the words you use in your title, in order to strike a balance between readability & relevancy to search terms.

Industry

When creating your listing, you can select an industry and a sub-industry. Buyers find listings in a specific industry by using search filters, or searching for specific keywords. (For example, they may look for all listings under ‘Entertainment’, or just search for the word, ‘entertainment.’) So make sure your industry categorization aligns with expectations.

Description

Buyers love rich, full descriptions. The more detail you provide, the better. Be descriptive. Listings with complete descriptions have a 3.5x higher chance of selling

Here’s a guide on what to include:

The Basics

Help buyers get familiar with your space.

Answer questions like:

  • What do you do?
  • When was your business started?
  • What industry do you operate in?
  • How do you make money?

Operations

Provide insights into how the business operates.

Answer questions like:

  • Where are the products made?
  • What is the average unit cost?
  • How does fulfillment work?
  • Where are your customers based?
  • How do you handle returns?
  • What is your current feedback rating (TrustPilot / Amazon / other)?

Financial Performance

Financials are extremely important!

Answer questions like:

  • Where do you currently advertise?
  • How much do you spend on each channel?
  • Which channel performs the best?
  • What is your ROAS (return on ad spend)?
  • How profitable are you?
  • How has the business been performing over the past 12 months?

About you and the team

Tell the world about your team

Answer questions like:

  • How many people on the team? 
  • Who performs each duty?
  • Could this business be run by one person, or are multiple people needed?

Here’s a great example of a well-written listing.

You can find some more information on how to write the best listing description here.

Popularity

A listing with proportionally higher buyer activity is an indication of high buyer interest. This does not mean that listings with a low number of views will not get seen! On the contrary, what we look for is proportional buyer activity on a listing - regardless of how many views the listing has.

For example, let’s say you have two listings:

  • Listing A has 1,000 views but no watchers, buyer comments, bids, shares, or discussions started
  • Listing B has 200 views, but lots of watchers, buyer comments, bids, shares, and discussions started.

In the example above, Listing B would be considered more popular than listing A - even if it has less total views.

Seller Responsiveness

Buyers get frustrated when their questions don’t get answered. As a seller, you should strive to reply to messages buyers send you within 24 - 48 hours max. Sellers with numerous unanswered questions will be given less exposure than sellers who respond to buyer inquiries in a timely manner.

Proof of Revenue & Expenses

Providing detailed revenue & expenses, and backing up your claims with evidence is critical to getting seen. Buyers look for a P&L and verifiable revenue before enquiring.

Enter revenue & expenses going back at least 12 months, and upload proof of your claims. Make sure your evidence matches your claims. The more details you provide, the better. 

  • P&L (profit and loss statement). You can either connect to QuickBooks Online, or enter and upload your own. 
  • Visual evidence. Screenshots, video walkthrough, and other attachments. It can be from Quickbooks, AdSense, Shopify, Amazon, PayPal, etc.

You can find some more information about listing financials here.

Proof of Traffic

Buyers look for traffic and performance of your business. Connect your site traffic and audience overview with Google Analytics. It takes just a few moments, and will greatly boost your visibility. Listings with Google Analytics get 2.8x more views and 2.4x more watchers.

Price

Setting a price is one of the most important decisions when selling your business. It’s important to price your asset competitively. Follow our guide pricing when possible, but most of all, be reasonable. Setting your price in a good range will ensure it gets lots of views. Read more about how to price your listing.

Listing Image

Uploading a good screenshot or listing image of your site, product, or service will help your listing stand out from the pack. An eye-catching image goes a long way - a great image will boost your visibility and can really grab buyers’ attention! Be sure to upload a file that is a minimum of 1,340px x 580px.

Seller Verification & Track Record

Remember that buyers aren’t just buying into a business, they’re also buying into the seller of that business (if only by proxy.) It is critical that buyers know you are a real, trustworthy person they can do business with. 

Verifying your phone number and government ID is one of the easiest ways to improve your visibility. Adding a profile picture helps as well. Find out more about seller verification.

Finally, your track record as a seller is also very important. This includes your past transaction and feedback history, along with any disputes you may have had. While having a sale that ended in a dispute is certainly not the end of the world, sellers with repeated issues will suffer from poor exposure, and face potential account suspension.

Upgrades

While it’s not a surefire way to rise to the top, purchasing an upgrade will certainly help put your listing in front of more buyers, increase your views, and thus increase your chances of a sale. See all upgrades available for purchase.

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