When listing your website for sale, it’s essential to provide accurate details about the costs required to operate your business. At a minimum, your listing should clearly outline all fundamental operating expenses, including:
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Infrastructure Costs – Hosting, platform fees, and related services such as CDNs.
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Marketing Costs – Spend on promotions like Google Ads, display advertising, email marketing, affiliate commissions, etc.
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Service Costs – Expenses for outsourced work, contractors, or employees.
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Cost of Goods Sold (COGS) – The cost of any products or services you sell. It’s best practice to report COGS at the time of sale rather than when the inventory was purchased.
Websites often involve a mix of fixed, variable, one-off, or periodic costs. When detailing your monthly expenses on your listing, be as thorough as possible. Potential Buyers use these figures to evaluate your website’s profitability, so include every operating cost your business incurs.
Keep in mind:
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The costs you report should reflect your historical monthly averages.
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If you’ve had significant one-off expenses, highlight them in your listing description so Buyers can properly assess your financials.
Please also see this article on how to produce a P&L for Buyers to review.
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