Look elsewhere for the full Terms and Conditions. This rules document gives a broad overview of how the marketplace works on Flippa.


Most importantly:

  • You may operate multiple accounts on Flippa so long as you only have one account for personal use and one account for business use.

Also important:

  • User accounts are non-transferable.
  • Private offers made outside of Flippa are expressly forbidden.
  • Offers made via private messages on Flippa are discouraged. However, if accepted, transactions must be completed on Flippa.
  • Users generally may not link to external sites unless they're obviously contextually related to the property for sale. This includes but is not limited to:
    • Pages containing explicit, obscene or vulgar language or images
    • Pages containing copyright-infringing material
    • Pages which could be classified as self-promotion, such as pages affiliated with the user
  • Users should not provide their contact details in listings or in discussions. Keeping all discussions on Flippa ensures we have records in case of a future issue
  • All users should diligently monitor listings they are interested in; Flippa can provide no guarantees about delivery of emails or other notifications.
  • If you have a concern about another user's behaviour or suspect inappropriate conduct, please let our Customer Success team know directly at support@flippa.com.
  • If a sale has not completed successfully, please follow Flippa's dispute process or contact our 24/7 support team at support@flippa.com.


  • A "listing" on Flippa is the individual instance of your auction or sale, which has a computer-generated number, e.g. flippa.com/1234567. Properties sold more than once on Flippa will have a new listing created for each new auction or sale.
  • By launching a listing, you grant Flippa a permanent, irrevocable, and unrestricted license to store and display the details of your listing. Flippa offers a number of options to hide listings during or after a sale, please see our Privacy support article for more details.
  • The seller must have the right and good faith intention to sell the item listed in its entirety. Any necessary outside licenses or other requirements must be clearly stated in the listing.
  • The seller must provide full details of the item for sale, and must not intentionally hide information from public view.
  • Any claims of revenue or traffic in a listing must be supported by evidence. Any claims to potential revenue or traffic in a listing must clearly marked as such and be accompanied by robust workings and assumptions.
  • Claims to potential revenue or traffic numbers should follow the guidelines for this found here
  • Items may not be offered for sale through any other site, method, or channel while live in an auction on Flippa as this could result in multiple potential buyers and payments
  • Businesses must be sold and transferred over to the buyer, listings are to be used as lead funnels for other hosting services.
  • Domain names sold must include the ability to transfer the domain name to another registrar. Any specific requirements such as maintaining the same registrar, restrictions on a newly purchased domain, or requirements of citizenship or residency must be clearly stated in the listing description.
  • Subdomains (e.g. webstore.example.com) may not be sold
  • Listings breaching any guideline may be corrected, suspended, cancelled, and or removed by Flippa without refund of any monies paid.
  • Claims regarding the Site Established date refer to the most recent point in time that the website, in its current form, went live. If the site was established on a different URL in the last 12 months, the original Site Established date can only be used when the original URL is included in the sale.
  • Email customer/subscriber addresses can only be sold where the email address was provided by the address holder specifically for the Flippa listing. Email address lists not directly attributed to the listing for sale cannot be sold on Flippa.


  • A reserve price must be set, and the reserve must be equal to or greater than the minimum bid price.
  • Listings created where the starting bid and reserve price are equal will display as "No Reserve", since the first bid will meet the reserve price.
  • The reserve price may be made public by the seller through the "Request Reserve" feature.
  • The reserve price may not be changed once it has been met.
  • The reserve price may be lowered if it has not yet been met, but cannot be subsequently raised.
  • The listing will publicly display whether or not the reserve price has been reached by an accepted bid.
  • If there are bids greater than or equal to the reserve price, the highest accepted bid is the winning bid.
  • Bids made by a new leading bidder in the final hour postpone the end time until an hour after the bid was placed. Please see our article regarding extensions for an explanation of scenarios of when auctions are extended.
  • An auction is completed once it has ended and all bids made in the last 72 hours have either been accepted or rejected.
  • If an auction is completed and the reserve price is not met, all accepted offers immediately expire and the listing is automatically opened to post-auction negotiation.


  • A minimum offer price may or may not be set.
  • The minimum offer price may be displayed to the user when they make an offer which is lower than it.
  • A classified listing is won when the seller accepts an offer.

Bids and Offers

  • Users should take due care and always perform due diligence when on either side of a transaction.
  • Bids and offer amounts are anonymous to everyone except the seller.
  • Making a bid or offer agrees that you may be the winning bidder
  • Sellers may not bid or offer on their own listing, either on their own behalf or through an intermediary. That is considered shill bidding and is strictly forbidden.
  • Any bids or offers without a response from the seller within 72 hours will be automatically rejected.
  • Responding to a bid or offer is permanent; rejected bids may not be subsequently accepted, and accepted bids may not be subsequently rejected.


  • If you make a bid mistakenly, please contact our 24/7 support team to have this bid removed at support@flippa.com


  • Offers less than the minimum offer will not be accepted by the system.
  • Offers may be retracted at any point before they are accepted by the seller.


  • Listing fees will be refunded as required by Australian law, and beyond that at Flippa's discretion.


Last Reviewed: October 2023

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