FBA businesses typically have the following assets that must be transferred once a sale occurs and funds are secured within escrow. 

 

The FBA Account 

There are two ways to transfer an FBA business. Either way, it’s important to communicate with the Amazon support team to ensure their processes are followed correctly. 

Options are 

  1. Transfer the legal entity.
  2. Transfer your Amazon seller account.

We outline the steps required to transfer the account here. https://flippa.com/blog/how-to-sell-and-transfer-an-amazon-fba-store/ 

 

Supplier Contacts 

Handing over suppliers for an e-commerce business requires a smooth transition to ensure minimal disruption and maintain positive relationships. 

 

A formal introduction to all suppliers via both email and joint meetings where required is important. 

Topics to cover are the pricing of stock, current contracts, if any, delivery details for orders, current stock orders already in progress, and how orders should be requested and paid for going forward. 



Stock 

It’s critical to understand where all stock is held. It could be at the seller's home or warehouse, distributed either locally or globally within a 3PL warehouse, or drop shipped; therefore, no additional storage is required. 

 

Movement of stock so that it’s under the control of the buyer will need to be arranged. This can include shipping it to new locations of the setup of accounts within the current 3PL  

 

Ad Accounts 

Ad accounts are used to drive paid traffic to the E-Commerce store. Each Ad account provider will have different processes for transferring these. It will either set up a new ad ID to be updated on the site or transfer the current ad ID between accounts. 

 

Here are some of the popular platforms: 

Note: As these are external providers, it’s important to always confirm the correct transfer process with the provider at the time of transfer. 

 

Meta Ad Account

Meta ad accounts can't be directly transferred between owners. You can effectively share control or move assets to a new account within Business Manager. This involves granting partner access to the account or assigning it to a different Business Manager, allowing for shared management and eventual independent operation. To fully transfer assets like ad campaigns, custom audiences, and page access, you'll need to create a new ad account under the desired Business Manager and manually migrate those elements. While not a direct transfer, these methods enable you to shift control and resources to different owners or accounts as needed.

 

Reference links: 

https://www.facebook.com/business/help/325571851329683 

https://www.facebook.com/business/help/236817717885919 

 

Google Ads Account

No, Google Ad accounts can't be directly transferred between owners. However, you have options! You can share control by granting partner access, manually migrate data to a new account under the desired owner, or utilize Google Ads Manager accounts for centralized control across multiple accounts. While a direct transfer isn't available, these alternatives offer flexibility for managing ownership and access.

https://support.google.com/google-ads/answer/44500 

 

Social Media: 

Each social network will have its process for transferring the account, and there are often 2-factor transfer processes that must be followed. It’s advised to set a time for both the buyer and seller to be online to speed up this process while using time-sensitive codes. 

 

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