Guide to Transferring Ownership of an Amazon KDP Business

LEGAL DISCLAIMER

Disclaimer and Limitation of Liability

This Transfer Guide ("Guide") is prepared on 28 March 2025 solely for the benefit of prospective purchasers, sellers, investors, raisers, owners and members in connection with the transfer of accounts, assets or businesses on the Flippa Platform. The transfer guide is based on public information sourced from various global technology platforms and no independent verification of such information has been conducted unless otherwise specified.

The Guide is not intended to be relied upon by any other party, and no representation or warranty is made regarding the accuracy or completeness of the information contained herein. The Guide does not constitute legal, financial, or investment advice, and it is recommended that prospective purchasers, sellers, investors, raisers owners and members consult with their advisors before making any decisions based on this Guide.

In preparing this Guide, we assumed that all provided information from public documents were proper and accurate. However, we have not verified their authenticity or validity. 

We disclaim any liability for any errors, omissions, or defects in this Guide, and we make no representation that the Guide is suitable for any purpose other than as specified above.

Important: This Guide was prepared solely for informational purposes in connection with the potential acquisition and transfer of the businesses it describes, and should not form the basis of, or be relied on in connection with, any investment decision or any contract or commitment whatsoever with respect to a proposed acquisition, transfer or otherwise.

There are risks involved in any transfer. We are not responsible or liable for your acquisition or investment business decisions or results. Factual statements are made based on the data stated and are subject to change.

Flippa makes every effort to ensure that the information contained in this Guide is as accurate as possible. However, we make no claim, promise, or guarantee as to the accuracy, completeness, or adequacy of this Guide and its contents. We expressly disclaim liability for any errors or omissions in the contents of the Guide. Flippa also does not make any representation or warranty, express or implied or statutory, with respect to the contents of this Guide or the transactions contemplated.

Flippa is not in the business of legal, business advisory or business transfer services. By producing this Guide, Flippa does not intend to promote a particular asset/s or encourage or suggest that you proceed to purchase it. Before proceeding with any business or investment decision, please use caution and seek the advice of an independent professional advisor, such as an attorney or accountant.

No person has been authorized to give any information or to make any representations other than as contained in the Guide, and any representation or information not contained herein must not be relied upon as having been authorized by the target or by any of its officers, directors, members or affiliates, or by Flippa. The delivery of this Guide does not imply that the information herein is correct as of any time subsequent to the date stated above. No person other than the target is responsible for this Guide’s contents or has independently verified any information contained in this Report.

Certain information contained in this Guide constitutes  "forward-looking statements," or which can be identified by the use of forward-looking terminology such as “example”, "may," "will," "should," "expect," "anticipate," "project," "target," "estimate," "intend," "continue," or "believe" or the negatives thereof or other variations thereon or comparable terminology. Due to various risks and uncertainties, actual events or results or the actual performance of the transfer may differ materially from those reflected or contemplated in such forward-looking statements. By using this information, you are implicitly agreeing to the terms and conditions outlined as well as the Flippa Terms of Service.

KDP Account Transfer Guide

Objective

This document provides a comprehensive guide for both buyers and sellers involved in a KDP account transfer via Flippa. It outlines the step-by-step process, critical actions, and best practices to ensure a smooth and secure transition of assets.

 

Notes

  • Both buyer and seller should stay responsive during the transfer process.
  • Keeping open communication is crucial to avoid unnecessary delays.

 

Phase 1: Pre-Transfer Preparation

1. Fund Approval & Escrow Confirmation

  • The buyer transfers the agreed-upon funds to FlippaPay or Escrow.com transaction.
  • Once the funds are approved and securely held in FlippaPay or Escrow.com, expect Flippa or Escrow.com to send a notification to both parties, confirming that the funds are secured and the transfer process can begin.

2. Required Buyer Information

Before initiating the merging process, the buyer should provide the seller with the following KDP account details:

  • Full Name (as registered on the account)
  • Account Address
  • Email Address (used for login)
  • Registered Phone Number
  • Last Three Digits of the Bank Account linked to KDP
  • KDP Account ID (Publisher Code)
  • A Link to One of the Buyer’s Books (if any)

Note: If the buyer does not have a KDP account, they should create one following the steps in Appendix A before proceeding with the transfer.

 

Phase 2: KDP Account Merging Process

1. Seller Initiates the Merge Request

  • The seller should send an email to Amazon, requesting to merge their KDP account with the buyer’s KDP account.
  • This request should include both the seller’s and buyer’s email addresses.
  • The request is expected to be acknowledged by Amazon, followed by an email to the buyer for confirmation.

2. Buyer Confirms the Merge Request

  • The buyer should promptly respond to Amazon’s email, confirming their approval of the merging process.
  • Example email template for the buyer’s response:
    Subject: Approval of KDP Account Merge Request
    Hello Amazon Team,
    I approve the MERGE of the following accounts:
    FROM [seller_email] TO [buyer_email]
    Best regards,
    [Buyer’s Full Name]
  • Once submitted, Amazon may take 24 to 72 hours to process the request.
  • Buyer and seller should remain responsive to any additional inquiries from Amazon.

3. Monitoring the Transfer

  • The buyer should check their KDP Bookshelf multiple times per day to verify when the books appear in their account.
  • Once the transfer is complete, the buyer should confirm with the seller via the Deal Room chat.

 

Phase 3: Asset Transfer

1. Accessing Manuscripts & Covers

  • Once the buyer confirms that the books are now in their KDP account, the seller should provide a shared link to the folder containing manuscripts and cover files

2. Buyer Confirms Asset Transfer & Releases Funds

  • The buyer inspects all transferred assets (books, manuscripts, covers) and confirms they match the agreement.
  • Once satisfied, the buyer releases the payment to the seller.

 

Appendix A: Creating a KDP Account (For Buyers Without an Account)

Important: Amazon allows only one KDP account per individual or business entity. Buyers should check if they have an existing account before creating a new one, as multiple accounts can lead to suspension.

Step-by-Step Guide to Creating a KDP Account

  1. Go to kdp.amazon.com.
  2. Click Join KDP.
  3. Enter the required information:
    • Full Name
    • Email Address
    • Set Up a Secure Password
  4. Click Create KDP Account.
  5. Verify your email address:
    • Check your inbox (including spam folder) for a verification email.
    • Enter the verification code to authenticate the account.
  6. Agree to Amazon’s Terms & Conditions.
  7. Complete the account setup by providing:
    • Phone Number (for two-step verification)
    • Legal Name, Address, and Date of Birth
    • Account Type (Individual or Business)
    • Banking Information (to receive royalties)
    • Tax Information (for compliance)
  8. Submit the required tax forms and confirm consent for an electronic signature.
  9. Save your account details.

 

Appendix B: Setting Up an Amazon Ads Account

Disclaimer: Amazon's advertising policies and requirements may change over time. The information provided in this guide is accurate as of the time of writing. For the most up-to-date information, please refer to Amazon directly.

Reactivating Ads to Maintain Sales

  • During Phase 3: Asset Transfer, the seller should turn on ads initially to replicate the exact ad setup before the merge.
  • This helps maintain continuity and ensures the buyer's books do not lose momentum in rankings.

Step 1: Accessing the Amazon Ads Panel

  1. Log in to your KDP account.
  2. Navigate to the Bookshelf.
  3. Click on Marketing in the top navigation menu.

Step 2: Choosing the Marketplace for Ads

  1. Locate the Amazon Ads section.
  2. Select your preferred marketplace (amazon.com (US), amazon.co.uk (UK), amazon.de (Germany), etc.
  3. Click Go to Ads Console.

Step 3: Accepting Amazon’s Terms

  1. Read through the terms and conditions.
  2. Click Agree and Go to Ads Console.

Step 4: Creating a Campaign

  1. Choose Sponsored Products as the campaign type.
  2. Click Continue.

Step 5: Adding Payment Information

  1. Enter your billing details:
    • Full Name or Business Name
    • Address
    • Country
    • Email Address (same as KDP account)
  2. Provide Tax Information (optional VAT number).
  3. Accept the terms and conditions.

Step 6: Entering Payment Method

  1. Add credit/debit card details:
    • Cardholder Name
    • Card Number
    • Expiration Date
    • Security Code
  2. Click Save.

Step 7: Understanding Amazon’s Billing Cycle

  • Amazon bills monthly, initially at $500 ad spend, increasing with time.
  • To raise the billing limit sooner, contact Amazon via email or live chat.

Post-Sale Support

  • Ads should be set up immediately after transfer to avoid disruptions.
  • The seller may assist the buyer with setting up their Amazon Ads account and assigning ad management rights.
  • This ensures the buyer can seamlessly continue running the ads post-transfer.

Other References:

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