The Price Drop tool allows Sellers to quickly lower their Asking Price in just one step. This can help re-engage interested Buyers and spark new conversations around your listing.
When activated, a Price Drop triggers alerts to potential Buyers via Deal Room messages, email, and platform notifications, maximizing visibility and interest.
How does Price Drop work
Sellers can activate a Price Drop through the Asking Price Widget, located on the right-hand side of their listing page. Here's how:
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Click "Increase your chance of selling: lower your price" within the Asking Price Widget.
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Choose a percentage-based reduction or enter a custom value.
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Click "Confirm Price Change" to finalize the update.
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A confirmation message will appear, and all interested Buyers will be notified.
What happens after a Price Drop
Listing display updates
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The original price will appear with a strikethrough.
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The new, lower price will be displayed in a larger, more prominent font.
Buyer notifications
Buyers will be alerted in the following ways:
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Deal Room Message – Sent to Buyers who have previously contacted the Seller.
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Email Notification – Sent to watchers and past contacts.
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Platform Notification – Sent to watchers and past contacts.
Frequently Asked Questions
Why can't I see the Price Drop option?
The Price Drop feature is only available for Classified listings. If your listing is currently in an active Auction, the feature will not be visible.
What happens if I cancel a Price Drop?
Canceling a Price Drop will:
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Remove the strikethrough and reduced price indicators from your listing.
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Stop any further notifications from being sent to interested Buyers.
Are Buyer notifications ever paused?
Yes. Notifications are paused if:
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The business is marked as Sold
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An LOI (Letter of Intent) is active on the listing
Need Help?
If you have any questions about using the Price Drop feature or need support with your listing, feel free to contact our support team — we’re here to help!
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