How to Write the Best Listing Description

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Writing a thorough Listing Description (aka. sales letter) is a great way to add value and professionalism to your listing.

Listings with the most detailed descriptions tend to sell at a higher rate than listing with short, vague descriptions.

Don’t know how to write a good listing description? See below for our must-have's for writing the best listing description.  

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Presentation

  1. Always be sure to proof read your listing
  2. Ensure it is adequately spaced, so it is easy to read.
  3. Use short, concise sentences. Don't ramble

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Contents

- About the seller: Always try to include a brief bio about yourself, including:

  • Name
  • Location
  • Background

- Description of site: Provide a quick overview of the entire business:

  • How it works?
  • How it generates revenue?
  • How is product or service sold/provided/offered?

- Business Model: Provide a detailed description of your business model:

  • When are invoices are paid?
  • How is content is generated?
  • How does revenue flows through the business?
  • What 3rd party suppliers/providers/wholesalers are used, etc?

- Monetization: Describe how the site generates revenue:

  • AdSense?
  • Product Sales?
  • Advertising Sales?
  • Other? Provide detailed examples

- Monthly time requirement: Provide an estimate of the number of hour it takes to run the business?

  • What tasks must be done to generate maximum revenue?
  • Explain how much time is currently spent.
  • Provide examples of the tasks needed to increase revenue per month, etc

- Marketing: What marketing strategy have you implemented, previously and currently?

  • Has SEO been DIY or professional?
  • Do you use social media?
  • Email campaigns?
  • Have you invested in AdWords, Facebook, etc?

- What is being included in the sale?

  • Social Media Accounts
  • Domains?
  • Social Media accounts?
  • Inventory?
  • Employees, Manufacturers, etc?
  • Other, etc?

- Challenges: List any obstacles you or new buyer may face?

  • Licensing?
  • Geographic Restrictions? ( ex: .com.au sites can only be bought by AUS residents)
  • Account Transfers? (ex: Paypal subscriptions cannot be transferred)
  • Manufacturer/Supplier Issues? (ex: contract stay in place?)
  • Any other potential challenges or issues, etc?

- Future Opportunities: List any opportunities for growth:

  • More diverse marketing?
  • Spend more on advertising?
  • Outsource?
  • Other, etc?

- Competitors: Who are your competitors?

- Unfair Advantage: What makes this website better than its competitors?

- Reason for sale: Why the business is being sold?

- Post Sale:

  • Are you willing to sign a 3 year non-compete contract in the industry where the business operates?
  • Will you provide 1-3+ months of post-sale support & training, in order to ensure that the buyer is able to fully take over the business and its operations?

- Anything else? Add any additional information you think might be relevant to this sale.

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If you get stuck with this at any time, feel free to contact our helpful Support Team on [email protected] Best of luck with your auction!

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