How to write the best listing description

Creating the right listing is vital for a successful sale. Without accurate information and performance data or clear promotion of your asset or business strengths, potential buyers can miss its value and not make you an offer/ auction bid.

Summary:

Every listing should contain the following information:

  1. A hero paragraph
  2. Clarifying questions and accompanying answers
  3. Correct spelling and complete sentences - the listing should read well and be grammatically accurate 
  4. A clear and high quality image associated with the business

Detail:

Writing a thorough Listing Description is a great way to add value and professionalism to your listing. Consider this a one-page pitch designed to entice a buyer to enquire further. It needs to be crisp and concise and should contain sufficient information to say what is attractive about the opportunity.

Listings with the most detailed descriptions tend to sell at a higher rate compared to listings with shorter, less detailed descriptions. Buyers can also understand more about the asset or business through an informative description that outlines key aspects of the asset or business, its operation and performance, points of difference compared to similar assets or businesses in market.

This leads to better interactions with potential buyers and fewer questions or concerns.

Regardless of whether you are listing an asset or business or sale, there are a few key improvement tips to help it really stand out from other listings; and also to ensure that it contains all of the key information that buyers are looking for.

Important Information and Aspects

Every listing should contain the following information:

  1. A hero paragraph
  2. Clarifying questions and accompanying answers
  3. Correct spelling and complete sentences - the listing should read well and be grammatically accurate 
  4. A clear and high quality image associated with the business

 

Hero Paragraph

This should be titled as the Executive Summary. 

This should be included at the top of all listings.

[Summary of exactly what the business does].
[Name of Business] operates in the [industry / vertical] and is designed / built to serve [customer base]. The asset is sale includes [1], [2] and [3] and would suit a buyer with an interest in [x] types of businesses with skills in [x].

An example could be:

Duplicate Photo Remover looks for duplicate photos and with the click of a button cleans up your drives and folders. It’s easy to use and operates in the popular desktop software space. It is designed to help declutter and would suit a buyer with an interest in direct to consumer software sales with a marketing capability.

Clarifying questions and accompanying answers

Buyers are looking for some specifics information about the asset or business they are looking to sell and this should be included in your listing. This includes specifically: 

  1. When was the business started? i.e. The business has been in operation for [x months or years].
  2. Why is the owner selling the business. i.e. The owner is selling the business because [description].
  3. What traction does the business have? i.e. The business has currently had [x] number of buyers OR The business currently has no buyers but is well setup for expansion (you would have to believe that was the case).

Finally and as a reminder do not forget:

  1. Correct spelling
  2. Complete sentences
  3. Make sure the image that you have used is the best it can be (more information below)

 

Adding Financial and Performance Data 

Buyers are looking to see evidence of any revenue and expenses stretching back as long as possible, plus performance data such as visitor or downloads (if an app). In order to attract buyer we recommend adding month by month revenue and expense amounts for the past 12 months or as long as you have them.

Please note that if your listing is live in both Flippa Business and flippa.com, financials should be added to both. If you are unable to add this data yourself please or have any questions please send the data to us and we can add this to the listing for you/ answer any questions that you might have.  

Main Business Image

On your listing there is an image that is used as a thumbnail or the main graphic to represent your asset or business. This graphic is also used in any marketplace promotion for your listing and in search results. This image should be of good quality and directly associated or relatable to your asset or business. When people see this image they must be able to immediately understand the nature of the asset or business listed for sale, so chose your image carefully. If you wish to change the image that you have already used and are unable to add this yourself please send this to us and we can add this to the listing for you.  

Additional Attachments

Finally, do you have any photos of - or additional information about - your product/ service/ asset or business? The more information you can provide, the greater the insight buyers will have about what you are trying to sell and the more interested they will be and more motivated to make an offer to purchase. If you are unable to add this data yourself please send this to us and we can add this to the listing for you.  

 

If you have any questions about your listing or would like any assistance, please contact us as our team are happy to help.

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