From time to time buyers will ask for access to Google Analytics. Accessing Google Analytics gives buyers the oportunity to view more in deapth reports than what you've provided in your website auction. It also reasures buyers as to the validity of your analytics reports. This tutorial will show you how to add a read only account to analytics.
Edit Your Website Profile
Login to Google Analytics and click on the Edit link to the right of the website analytics reports you want to provide access to.
Click Add a User
Click on the Add User link towards the bottom of the profile settings page.
Enter Buyers Email Address
Enter the buyers email address (this must be a Gmail or Google account address) and ensure Access type is set to View reports online. Then Save Changes.
Buyer Receives Access Invitation
The buyer should now have access to your analytics reports when they login to their Google Analytics account.